Founder · Inventor · Textile obsessive

I build companies that turn cloth into a supply chain nobody else can run.

Two-time founder in physical products and a named inventor on five U.S. patents. I've spent a career at the seam where apparel, manufacturing, and software meet — and I have the patents, the scars, and the strong opinions to show for it.

SquadLocker — Founder & CEO CleanBrands — Founder & CEO SmartSheer — Founder & CEO Warwick / Newport, RI
Gary Goldberg
01

The through-line

Most people who look at my resume see two unrelated companies: one sells team apparel, the other sells mattress encasements. They miss the point. Both are the same bet placed twice — that a physical-product business is really a supply-chain and customer-relationship business wearing a product's clothing.

What I actually do is take a category everyone treats as a commodity, find the operational constraint everyone else accepts as a law of nature — minimum order quantities, six-week lead times, dumb inventory — and dissolve it with a mix of manufacturing know-how and software. The apparel happens to be the thing that ships. The real product is the system behind it.

I'm a builder who reads spec sheets for fun, argues about polyester denier, and believes the most underrated skill in business is knowing how a thing is actually made. This site is a record of that — the ventures, the inventions, and the ideas I can't stop chewing on.

"Commodity" is just a category no one has bothered to re-engineer yet.

02

Three builds

Custom Team Apparel · Founder & CEO

SquadLocker

I started SquadLocker on a simple heresy: teams shouldn't have to pre-order a hundred hoodies and wait a month. We built an always-open, no-minimum store platform on top of on-demand decorated apparel and our own sublimated uniform line — a coach spins up a storefront in minutes, a parent orders one jersey, and it ships fast. It works because we own the hard part in the middle: the production. Proof that speed and customization aren't a trade-off if you build the supply chain for it.

1
Minimum order
quantity
24/7
Stores that
never close
In-house
Owned production
& fulfillment
Protective Textiles · Founder & CEO

CleanBrands

CleanBrands is where I get to prove the thesis travels — same instincts applied to a completely different category: encasement textiles engineered to seal out allergens, dust mites, and bed bugs, anchored by the CleanRest line. Sealing a mattress properly turned out to require inventing both a better fabric and a better way to close a zipper, which is why several of my patents live here. That engineering earned real trust: CleanRest sells around the world and protects well over a million hotel beds globally — the kind of adoption you only get when the product actually works, night after night, at scale.

1M+
Hotel beds
protected worldwide
Global
CleanRest brand
availability
3
U.S. patents
& pending
Energy-Saving Window Fabric · Founder & CEO

SmartSheer

SmartSheer began with a contradiction I refused to accept: a sheer curtain lets daylight in but does nothing for your energy bill, while an insulating shade keeps heat in but seals out the light and the view. So I invented a fabric that does both — a true sheer you can see through that still delivers a measurable insulation R-value, achieved through the weave itself rather than the plastic backing every competitor leans on. It launched at Bed Bath & Beyond, sold over a million units, and today earns a steady stream of five-star reviews on Amazon — a patented invention that became a product people actually keep on their windows.

1M+
Units sold since
BB&B launch
~35%
Energy use reduced
in lab testing
2
U.S. patents
granted

Energy-reduction figure from independent lab testing of the patented fabric (measured R-value 0.9–1.08 K·m²/W).

03

What I've invented

A patent is proof that you saw a problem before the market did and solved it in a way that was genuinely new. I don't lead with mine because they're trophies — I lead with them because they're the clearest evidence of how I think. Every one started as a real operational problem in a real product.

US 8,193,105 B2Granted 2012CleanBrands, LLC

Allergen Barrier Fabric

Breathable and waterproof usually fight each other — and the fabrics that block allergens tend to feel like a plastic bag. This invention resolves the conflict: a tightly woven fabric finished so its pores shrink below a single micron, small enough to stop dust-mite allergens cold while still breathing and resisting water. The result is protective bedding that actually feels like bedding.

US 9,528,201 B1
US 10,145,035 B2Granted 2016 & 2018Smart Textile Products, LLC

Insulating Sheer Fabric — SmartSheer

Sheer curtains let light in but do nothing for a room's temperature; insulating fabrics keep heat in but block the view and the daylight. I set out to get both at once — a sheer that transmits a meaningful share of incoming light while delivering a real, measurable insulation R-value, and does it through the weave itself rather than the plastic coating competitors rely on. Two granted patents protect the fabric and the process behind it.

US 9,545,158 B2Granted 2017CleanBrands, LLC

Protective Barrier for a Zipper Assembly

Encase a mattress perfectly and you've still left one hole: the millimeter-scale gap that remains at the zipper slider even when it's fully closed — big enough for a bed bug or dust mite to walk through. This invention plugs it, engaging the slider to form an obstruction that seals the one place every other encasement quietly leaks.

US 2017/0295892 A1Patent pendingCleanBrands, LLC

Protective Enclosure for a Zipper

A more ambitious take on the same problem: a full enclosure that closes over the zipper slider and pull tab, containing anything that might migrate through the zipper chain — with alignment features, a positive-feedback "it's sealed" click, and a design built to survive repeated laundering.

04

On cloth

SublimationDye into the fiber, not onto it
DecorationScreen, embroidery, transfer
SourcingLanded cost, denier, lead time

I could talk about fabric until everyone at the table has quietly left. The weave, the weight, the hand, the way a poly-cotton blend behaves under a heat press versus a genuine sublimation transfer, why the cheapest yarn is almost never the cheapest garment once you count returns. This isn't trivia to me — it's the substrate everything else sits on.

Textiles are where global economics, chemistry, and craft collide. Crude oil moves and six months later my polyester cost moves with it. A change in duty schedule quietly rewrites which country makes sense to buy from. Understanding that whole stack — from the resin to the retail tag — is the unfair advantage in every business I run. This section is the home for that expertise: field notes, breakdowns, and the occasional rant about people who spell it "denir."

05

Idiosyncratic thoughts

The stuff that doesn't fit in a pitch deck. Half-formed theories, contrarian takes, and things I've changed my mind about — mostly about how physical products actually get made, and why the boring categories are the interesting ones.

06

Let's talk

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